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BIG BIG BIG ad!

Projects

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Last month we had the privileged of designing a HUGE advertisement for Santé of Surprise. Santé is a rehabilitation center for seniors that combines rehab, therapy and hospitality.

When Santé approached me about the design, they told me it was 75 Feet by 12 feet.  Holy ad design! But of course I spoke with the printer and he said I could set up the file at 10%. That’s only 7.5 feet x 1.2 feet.  only

Well, here is the finished product:

sante_ad_web

So, whenever you’re enjoying a baseball game at Surprise Stadium, look around and enjoy our ad!

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Creating a Facebook Vanity URL for Your Business Page

Social Media

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If you have over 25 people that “like” your business, it would be beneficial to create a vanity url.

Once you create a business, you will have a long url for your page, plus it may not work for some users. So instead of having something like this:

http://www.facebook.com/pages/Cultural-sponge/114246008628319?v=wall

you can create a shorter url like this:
http://www.facebook.com/culturalsponge
or whatever you like.

A vanity url will work for anyone (non facebook members, too!) and will be easy to remember and use when advertising.

Here are the steps:

  1. Log into your facebook account (you must be logged into your account and the administrator of the business page)
  2. Immediately go to www.facebook.com/username
  3. You will notice you can create a vanity name for each page that you are an administrator. On the bottom box, choose your page and username (you don’t need to type www.facebook.com/) just what you want after the slash.

WARNING- you only have one chance to do this! Once you create the vanity url, you can’t change it!

Did you know that Cultural Sponge creates social media campaigns for businesses? We can help attract your target market through social media. Contact us for more details!

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Suicide Prevention Grant Awarded to Agencies Dedicated to At-Risk LGBTQ Population in Maricopa County

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Local Collaboration To Promote Connectedness For Suicidal Prevention

The Maricopa County LGBT Consortium facilitated a collaboration of EMPACT-Suicide Prevention Center (EMPACT-SPC); 1n10; the Gay, Lesbian, and Straight, Education Network, Phoenix Chapter (GLSEN Phoenix); and Cultural Sponge which was awarded $195,000 in Federal grant monies to promote community connectedness through strategies, resources and programs to reduce suicide risk among Lesbian, Gay, Transgender, and Questioning Youth (LGBTQ) in Maricopa County.

“This population is disproportionately at risk in so many ways, including suicidal ideation, attempts and completion. It’s critical we address this tragedy, and in partnership with GLSEN Phoenix, Empact-SPC and Cultural Sponge we’ll be doing just that over the next 12 months,” said 1n10 Executive Director Nick Ray.
Beginning in December, the collaborative will develop and implement suicide prevention programs and resources focusing on the LGBTQ population in Maricopa County, ages 18 years and older in the areas of: public education and social marketing, family support and education, youth leadership development, and a statewide leadership conference.

“One of the unique aspects of our effectors will be to serve LGBTQ youth and young adults within the context of their families and communities encouraging the use of these natural supports through educational and supportive services,” said GLSEN Phoenix Board Member Mike Carr echoing one of the prevention themes adopted by the Center of Disease Control, “Promoting individual, family, and community connectedness to prevent suicidal behavior.”
According to 2010 Facts & Figures on Suicide by the American Foundation for Suicide Prevention, “An American dies by suicide every 15 minutes, and more than 34,500 die by suicide every year.” The risk among the LGBTQ community is especially acute.

“LGBTQ youth and young adults face unique challenges which require specific and targeted suicide prevention efforts; partly due to the culture of bullying, hostility, and violence which takes place against community members,” said EMPACT-SPC Associate Director of Crisis Services Nicki Bartram. “We are all excited to be a part of what we hope will be lifelong work.”

Crisis situations can be directed to the Phoenix Q-Line, a 24-hour crisis hotline and information referral for Phoenix-area LGBTQ youth and their families at 480-736-4925 or 1-800-5CRISIS (27-4747).
The Collaborative:

1n10
1n10 has been providing a safe environment for LGBTQ youth and their allies between the ages of
14-22 to receive support, education, community resources and develop positive self-acceptance
through life enhancing programs for the past 17 years.

EMPACT-SPC
La Frontera Arizona/EMPACT-Suicide Prevention Center, is a community-based 501(C)(3) nonprofit
organization that provides a broad continuum of behavioral health services.

GLSEN Phoenix
Accredited by GLSEN National in October 2002, GLSEN Phoenix is a volunteer-driven non-profit organization with a mission of developing the awareness, policies and leadership necessary to ensure that K-12 schools are safe and effective learning environments for all students, regardless of sexual orientation or gender identity/expression.

Cultural Sponge
Cultural Sponge, www.culturalsponge.com is an established marketing, graphic design and social media company that has become known for working on many LGBTQ based events and nonprofit business work such as Phoenix Pride, Phoenix AIDS Walk, One Voice Community Center, Maricopa County LGBT Consortium, One Community, HRC, San Diego Pride and many others.

Maricopa County LGBT Consortium
The Maricopa County LGBT Consortium is a coalition working to “develop and sustain a healthy LGBT community in Maricopa County.” With over 60 agencies represented, the Consortium works to reduce health disparities both physical and behavioral within our community. To support this work, the Consortium identifies funding streams for our community partners and engages collaborative grant applications to support our mission.

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Cultural Sponge Helps Phoenix Pride Celebrate it’s 30th Anniversary by donating over $10,000 in Services.

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Cultural Sponge Helps Phoenix Pride Celebrate it’s 30th Anniversary by donating over $10,000 in Services.

PHOENIX, Arizona, May 3, 2010— Cultural Sponge Helps Phoenix Pride celebrate it’s 30th Anniversary by donating over $10,000 in Services. Thousands of people attended Phoenix Pride weekend on April 17 & 18. Phoenix Pride celebrates and promotes the history, courage, diversity and future prosperity of the metropolitan Phoenix LGBT community. Every year, Phoenix Pride holds its annual Pride Parade and Festival to commemorate the birth of the gay and lesbian rights movement, but this year was special, it was Phoenix Pride’s 30th anniversary. Cultural Sponge donated services in 2009 and continued to prove their commitment to the LGBT community by donating services to Phoenix Pride 2010.

Heather Brown is the owner of Cultural Sponge, a marketing, graphic design and social media company. After a successful 2009 campaign, Phoenix Pride chose Cultural Sponge again as their 2010 official graphic design company. This year Heather developed the 30th anniversary theme: 3 Decades, 1 Community, 4 Pride! Along with developing Phoenix Pride’s 2010 theme, all other art direction and art work was developed by Heather and her company.

Heather Brown quotes, “It has been a pleasure and honor to work with Phoenix Pride during their 30th year anniversary. I would like to personally thank Phoenix Pride for once again choosing Cultural Sponge as the official graphic design company for 2010. It has continued to be a wonderful experience working with such a positive team. Also, it has been an honor to work on a project that means so much to the community.”

Phoenix Pride relies on many volunteers for a successful festival. Brandi Sokolosky is the Executive Director for Phoenix Pride and quotes, “Heather Brown and Cultural Sponge has been an absolute pleasure to work with. Its wonderful to have formed such a strong relationship with Heather and Cultural Sponge, they really understand who we are as an organization and what Phoenix Pride’s message is to the public. Heather spends a great deal of time sitting in brainstorming meetings with the Pride team, she really listens to the customer and gives you exactly what you are looking for. Throw Heather a concept and she can run with it, she has a great imagination. I look forward to working with Cultural Sponge on future projects.”

About Cultural Sponge

Cultural Sponge is an established marketing & graphic design company based in Peoria, Arizona. Cultural Sponge specializes in corporate identity brand building, graphic design, website design, social media, lead development and much more!

About the owner: Heather Brown attended Arcadia University and graduated with a Bachelor of Fine Arts concentrating in Graphic Design. She worked as a National Marketing Director for a well known company before opening her own business.

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How to Get More Targeted Followers on Twitter (by just using Twitter!)

Press, Twitter Campaigns

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I know, everyone writes blogs about how to get more followers on Twitter, but this blog is different for a number of reasons. First, I want to explain how to get targeted followers (people within your target market) and second how to get these followers by just using Twitter. You may ask yourself, “well, how else could I get those followers?” There are numerous programs and applications other than Twitter that you can use, some you pay for and some you don’t. So to keep it simple, I would like to reveal some tactics that you can use to get targeted followers just by using Twitter.

  • Follow other people. Yes, the best way to get followers is to follow other people (unless you’re a celebrity.) On average, out of 10 people you follow, 3-5 will follow you back.
  • Use the search box. See that search box on the right? You can type in any keyword or phrase and a list of tweets will come up. Think of what your target audience might be tweeting about. Type in those keywords. Interact and follow those people.
  • Look at your competitors profile. See who’s following your competitors and follow them.
  • Promote your Twitter page everywhere. Place a widget on your website. Place a post on your facebook page. On all print put: “Follow Us on Twitter!” and your twitter url. Place a a signature line on your emails.
  • Tweet multiple times a day with quality content. Tweet often to get attention and tweet about things that your target audience will want to hear.

These are the top 5 ways I have found to get Twitter followers by just using Twitter. Of course there are several online applications and programs out there that may help you as well. If you need help getting targeted followers on Twitter, we are the experts! Contact Cultural Sponge for a consultation.

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Social Media Mistakes When Advertising Your Business

Press, Twitter Campaigns

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Is a business or person annoying you on Twitter or Facebook with their spam-like posts? Pay attention to what makes up their posts and take note not to repeat these annoying tactics:

  • USING ALL CAPS – When email first became mainstream, it was well known that using all caps meant screaming. More and more people are jumping on the social media wagon that never knew the ground rules. Take note- ALL CAPS MEANS SCREAMING (did you hear me?)
  • Repeating the same posts over and over and over and over and over again – In print and TV, repetition does equal results, but not if the commercial plays over and over again with no break. If you keep posting the same thing, you will surely annoy your audience and be dubbed as spam! Be creative, try saying your message different ways or tying it into a campaign. Here are some great twitter campaign ideas.
  • Over saturation – Yes, you can over saturate twitter and facebook. When I look at my home stream on twitter and facebook, I expect to see messages from a plethora of people and businesses. I get very annoyed when all I see is posts from the same business. Try to time out your posts. A good way to time out posts is by using an automated system. Hootsuite is a great tool to help you automate and track tweets.
  • Profile page – There are many mistakes when it comes to your profile page. Placing your logo as your profile picture is a no-no. It’s simple, people relate to other people. Post either your picture or a picture of your team. Place your logo as a background image.  Also, another big mistake is leaving your profile page incomplete. Make sure to fill out as much as you can, especially your website address.
  • Stale automated messages – Automated messages are great, but keep them fresh and up to date.
  • Posting personal information – Keep your personal and business accounts separate. Your clients don’t want to hear what you had for dinner or your weekend plans.
  • Too many followers in a short amount of time – Yes, people notice when you have thousands of followers over night. An account that builds thousands of followers in a short amount of time can be conceived as not genuine and spam. Focus on getting followers within your target market. Remember it’s the quality, not the quantity of followers!

These annoying tactics could get your followers and friends to unfollow or remove themselves as your fan. Worse, some just hide your profile posts or ignore you every time you post. Cultural Sponge offers strategic twitter campaigns, social media classed and consulting for businesses. Contact us and get your business heading in the right direction when it comes to social media!

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Classes

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Classes

Owner, Heather Brown, has been teaching classes for economic development departments, real estate companies and other businesses. Customized classes are available, but here are the most popular classes.

  • Marketing I – Learn how to grow your business. Learn about the importance of  branding, logos vs. branding and marketing tips.
  • Marketing II – learn how to strategically create marketing plans, leads, farms, postcards, overview of social media. Students will create a 6 month marketing plan.
  • Do-it-yourself Marketing – Learn marketing tips and tricks you can do yourself on a budget, learn what directories get the best results, how to get free leads and more!
  • Cold Calling Class – In this market, we all need to do everything possible to get business. In this class you will overcome the obstacles of the infamous “cold call.” Practice making “fake” calls in class and learn some pointers –
  • Publisher beginner class – learn the basic foundation of publisher and how to make flyers and postcards, comes with a cd of templates
  • Publisher intermediate class – learn how to make publications and some short cuts, comes with a cd of templates
  • Publisher advance class – learn about html email newsletters, style sheets and publication design, comes with a cd of templates
  • Twitter Basics – Learn what Twitter is and the basics. Students will learn how to set up an account and twitter lingo.
  • Twitter for Realtors – learn how to strategically use twitter to connect with clients and list homes. Learn common mistakes that Realtors make while tweeting.
  • Twitter Professional Tips – What the big marketing companies don’t tell you. Learn how to find genuine followers, track results, get more followers quickly and more secrets!

Contact us to book a class or to learn more!

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