These tips may seem like no brainers, but it’s always to good to review your business marketing efforts.
- Make it easy for people to do business with you -For example: if a client wants to pay with a credit card and you don’t accept credit cards, find a way to make it work.
- Constant Contact, Follow-Up and Follow Through with all Customers – Once is never enough! Be in front of your clients through emails, phone calls and networking events. Always follow up after meeting a new potential client. Try to arrange a meeting or coffee.
- Always Grab the Attention of Your Target Audience – Go out on a limb and be unique! This will set you apart from your competitors.
- Always Ask for the Sale – seems simple right? After every phone call or meeting simply ask, “Is there anything I can help you with today?
- Great Brands are CONSISTANT - Customers won’t remember your logo if they only see it once or if it looks different each time. Your logo needs to look the same each time it is reproduced. It also needs to look good and be the right resolution for the appropriate project. (print, web, embroidered on clothing, on a billboard, a vehicle wrap, a pen…)
- Appreciate Your Customers – Giving referrals is the best way to appreciate your customers! You can also send handwritten thank you notes, drop off small gives or simply say, “I appreciate your business!”
- Don’t Waste Your Adverting Dollars by only placing one ad- REPETITION = RESULTS
- Get behind a Local Charity – This may get you press, but more importantly makes you feel good!
- Collect email/mailing addresses and send out newsletters
- Build Strategic Alliances for Referrals – Join Chambers, Meetup www.meetup.com and Networking groups