Owner, Heather Brown, has been teaching classes for economic development departments, real estate companies and other businesses. Customized classes are available, but here are the most popular classes.

• Marketing I – Learn how to grow your business. Learn about the importance of  branding, logos vs. branding and marketing tips.

• Marketing II – learn how to strategically create marketing plans, leads, farms, postcards, overview of social media. Students will create a 6 month marketing plan.

• Do-it-yourself Marketing – Learn marketing tips and tricks you can do yourself on a budget, learn what directories get the best results, how to get free leads and more!

• Cold Calling Class – In this market, we all need to do everything possible to get business. In this class you will overcome the obstacles of the infamous “cold call.” Practice making “fake” calls in class and learn some pointers –

• Publisher beginner class – learn the basic foundation of publisher and how to make flyers and postcards, comes with a cd of templates

• Publisher intermediate class – learn how to make publications and some short cuts, comes with a cd of templates

• Publisher advance class – learn about html email newsletters, style sheets and publication design, comes with a cd of templates

• Twitter Basics – Learn what Twitter is and the basics. Students will learn how to set up an account and twitter lingo.

• Twitter for Realtors – learn how to strategically use twitter to connect with clients and list homes. Learn common mistakes that Realtors make while tweeting.

• Twitter Professional Tips – What the big marketing companies don’t tell you. Learn how to find genuine followers, track results, get more followers quickly and more secrets!

Contact us to book a class or to learn more!

• 73.5 million unique individuals visited Twitter in January 2010, up 8 percent from December
• Twitter has an amazing growth rate of 1,105 percent!
• 2009 was Twitter’s best year ever!
• It is estimated 1 billion tweets were tweeted in December and 1.2 billion tweets in January! (information provided by Crunchbase)

Keep in mind that comScore configures these number from twitters own site. These numbers do not record usage from mobile phones and other applications like the popular hootsuite and twillow tools.  Numbers from those apps may be twice as large.

With almost 75 million users tweeting over a billion tweets a month, it  makes sense for you to use twitter strategically to grow your business! Read more about strategic tweets and how to make twitter work for you!

Cultural Sponge develops strategic twitter campaigns to help businesses brand, create a buzz and grow.  Contact us today for a free consultation!

Here are 10 twitter campaign ideas. Each campaign should be composed of a series of tweets. Time the tweets to be posted appropriately.

1. Blogging campaign – post a title from your recent blog with a link tracing back to your site. Track your results. If more of your followers are clicking on certain blog topics, blog about that topic more. Driving traffic to your blog will increase you SEO.
2. Word of the day – Post a word of the day. If customers know the word of the day, they get a discount. If you have a storefront, post a sign saying, “Follow us on Twitter, get the word of the day & get discounts!”
3. Hold a fun contest – think of fun ways to have your followers interact with you on twitter and hold a contest. for example, give away a gift card to the most creative answer to a question that you post.
4. Get local followers – tweet about local events and attractions.
5. Niche marketing – tweet about things pertaining to your target market. For example, if your target market is Realtors, tweet about up to date news about real estate.
6. Holiday – create a campaign around a holiday.
7. Piggy back an event – For example, for a coffee shop: “Winter Olympic Special: Hot Chocolates and Hot Mochas half off!”  for a clothing store: “Go Team USA: All Patriotic Clothes 50% off!”
8. Quizzes – people love taking quizzes!  Post quizzes on your website and tweet about them with a link. For example, for a weight loss drink, “Is food controlling your life? take our quiz to find out!”
9. Friday Fun Reads – Every Friday post a fun read and call them the Friday Fun Read. I try to find something wacky, but pertains to my business. People love these stories and Friday is the perfect day to post.
10. Youtube instructional series – teach your followers something they will enjoy learning and has to do with your business. Break each tip down into one short video. For example, a jewelry store tweets about the proper way to clean pearls and links back to an educational video on their website.

Remember a good campaign creatively intertwines your business with a consistent message. Be sure to follow through with your campaign, time out tweets, follow up with responses, track results and have fun!

Cultural Sponge offers customized Twitter campaigns! Contact us for more information!