What is Brand Equity?
Equity is defined as the value built up in an inanimate or animate object. Just like a house, a brand can also lose or gain equity.

Equity Building Tips

• Product Performance – If you’re product performs well, others will recommend you. Recommendations will begin to build your brand equity and credibility.

• Packaging of Product – Ever notice how computer software is package in large, fancy designed boxes more then twice the size of the actual disks? The packaging justifies not only the high price of software, but also helps to build the brand equity through professional design and packaging.

• Logo/look and feel of entire package - Let’s imagine that you need to get your brakes repaired and you received postcards for two brake shops within a mile of your house. Brake Shop A’s postcard is printed on a heavy glossy paper and is rich with sharp colored graphics, a noticeable logo and a clear message – “We do quality work for less money.” Brake Shop B’s postcard is printed on less heavier cardstock, the graphics are blurry and fonts are slightly hard to read and there is no identifying logo. Which brake shop would you choose? Most would say Brake Shop A. Not only does a quality logo improve a company’s equity in branding, but the consistent clean look and feel increases the equity as well.

• The Tag line – It is important to include a clear description with every appearance of your business name so an accurate awareness of the company is built directly and quickly, allowing instant recognition of what the company is trying to sell, to whom and in what market. The tagline fills this role: it can add more than just an industry reference; it can claim dominance, speed it’s equity in a given market.

• Repetition - Repetition plays a crucial role in brand equity. Ever wonder why some commercials play twice in a row? Ever see a commercial so many times you think, “Not this commercial again….?”
  The more you see the message, product and logo, the more equity is built. As equity is built, the consumer will relate more value and better quality to a particular product or service.

Losing Equity
Along with increasing brand equity, your brand can also lose its equity very quickly.
The most common reason for loss of brand equity is unprofessional marketing material.

New business owners may try to cut corners and design their own flyers and postcards. They are often doing more harm then good. It is better to hire a professional to build your brand equity through print. Poor logo design that does not target your specific market also adversely affects your brand equity. If your logo is not attracting your target market, it is time to redesign. Lastly, if you do not market on a consistent basis, your built up equity will decline.

Don’t loss equity within your brand! Contact us toady!

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Consumers decide in seconds whether they are interested in a company by viewing their graphics. A logo represents a company’s usability, credibility, and is an immediate recognizable symbol for a company.

What Makes a Good Logo?

• It’s describable

• It’s memorable

• The design is balanced and easy to place on promotional items

• It’s effective without color

• It’s scalable (effective on business cards and small promotional items)

A Logos Perform Well When…
It is Memorable. You want your logo to stick in people’s head and stand out from the competition.

It Works Hard. A good logo will communicate the many facets of your business, whether it’s quickly getting across what you do or reinforcing an important message about how you do it.

It is Consistent. Customers won’t remember your logo if they only see it once or if it looks different each time. Your logo needs to look the same each time it is reproduced. It also needs to look good and be the right resolution for the appropriate project. (print, web, embroidered on clothing,  on a billboard, a vehicle wrap, a pen…)

A Professionally Designed Logo will save you Money in the end! Contact us today for a free marketing consultation.

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• Delivers the message clearly

• Confirms your credibility

• Connects your target prospects emotionally

• Motivates the buyer

Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes most businesses the biggest challenge, but it’s a vital step in creating the company identity.

We offer marketing consultations that help you develop your brand strategy and professional marketing pieces that will create credibility within your brand. Call us today to set up your appointment!

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Many people mistake their logo as their branding, but a logo is only one piece of a brand strategy.

A logo is a symbol that can provide consumers with instant brand recognition of your business and the services or products that you offer.

Brand Before Logo
Before beginning the process of logo creation be sure that you have developed your “brand strategy.”

Why? Your logo is like a small ad for your company, without the strategy behind it, a logo can put out the wrong message and in return weaken your strategy. You want to keep your brand message consistent to create consumer recognition.

Proper Branding
Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

Let us help you brand your company properly. Check out how we helped these business brand themselves!

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